ENTREPRENEUR.
FASHION & BEAUTY EXPERT.

MOTHER.       DIGITAL CREATOR.

Chriselle Lim is a leading entrepreneur and influencer in the fashion industry, celebrated for her sharp and irreverent approach to style. With over 6 million followers, Lim captivates a global audience and has launched successful ventures in fashion, beauty, and parenting.

A pioneering fashion influencer, Lim has shaped the digital fashion landscape and is listed as one of Forbes’ top creators in fashion. She collaborates with luxury brands like Chanel, Louis Vuitton, and Dior, and has built a strong community of women passionate about fashion, beauty, and lifestyle.

In 2022, Lim relaunched her fine fragrance brand PHLUR, which became a viral sensation. The brand’s scent, Missing Person, sold out within hours and amassed a waitlist of over 275,000.

PHLUR is hailed by Vogue and recognized as a top-performing fragrance brand on TikTok and Sephora US. Lim co-founded Bumo, a childcare startup offering on-demand childcare and virtual education, which has raised $3.5 million from notable supporters. She also co-founded CINC Studios, a Los Angeles-based creative agency specializing in content and marketing for fashion and lifestyle brands.

A self-made entrepreneur and mother of two, Chriselle Lim regularly appears at fashion events and has been featured in Entrepreneur, Vogue, TechCrunch, The New York Times, The Wall Street Journal, and Forbes.

MY VENTURES

Phlur

Fragrances inspired by
memories, moments,
experiences and feelings

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CINC STUDIO

a creative studio that specializes in the visual,
digital, and social communication of brands
in fashion, beauty, and lifestyle.

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BÜMO

“I believe that all moms are working
moms, whether they are staying at home
or running a business.

All moms need extra support!”

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CINC VENTURES

“I believe that all moms are working moms, whether they are staying at home or running a business.

All moms need extra support!”